Hollywood studios pump big money into big movies hoping for even bigger
rewards, but if you redistributed the $250 million budget of The Lone Ranger,
one of this season’s most notorious underperformers, you could finance
every single one of this summer’s studio comedies, all but one of which
were profitable. They may not sell a lot of toys (though we’d totally
buy a This Is the End devil doll, complete with swinging dick),
but comedies are good for a studio’s bottom line, and this summer, the
freshest formulas paid the most dividends. After yesterday’s analysis of
the past season in action blockbusters, here’s a closer look at the six
big studio comedies that came out this summer and what their healthy
box-office haul might mean for summers to come.
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